The long strange trip
Despite its unbelieveably archaic name, the ancient company is the largest restaurant chain in the Imperium. The company had a notorious marketing strategy in antebellum times of aggressive expansion. Marketing stunts were also common, with company staff often riding in with Imperial Marine and Army units into warzones, or with the scouts into previously unopened worlds. The company has made major inroads into the Vargr Extrents (thanks to its Corsairburger™ and Flamebroiled Death™ product lines). The company has a masterful ability at reinventing itself, changing its marketing tie-ins and product lines to reflect the changing nature of its consumers.